CarMax

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CarMax is the United States\' largest used-car retailer and a Fortune 500 company. The first CarMax location opened in September 1993. As of May 2015, the company had 156 locations. Prior to the first store being built, DeVito/Verdi was hired as the advertising agency and creative resource. The company executed the campaign and additional TV advertisements over the course of a number of years in support of the launch and the initial wave of stores.

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