Hollister Co.

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Hollister Co., often advertised as Hollister or HCo., is an American lifestyle brand owned by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand through its SoCal-inspired image and casual wear. Goods are available in-store and through the company\'s online store. In 2008 Piper Jaffray ranked it as the second most preferred clothing brand of US teens on a long list of actual West Coast companies.

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