Hot Topic (stylized as HOT TOPIC) is an American retail chain specializing in counterculture-related clothing and accessories, as well as licensed music. The stores are aimed towards an audience interested in music and gaming. Approximately 40% of Hot Topic\'s revenue comes from sales of licensed band T-shirts. Hot Topic often negotiates exclusive licensing arrangements with musical artists, movie studios, and graphic artists. The majority of the stores are located in regional shopping malls.