Macy\'s, originally R. H. Macy & Co., is a department store owned by Macy\'s, Inc. It is one of two divisions owned by the company, with the other being Bloomingdale\'s. As of July 2016, the Macy\'s division operates 728 department store locations in the continental United States, Hawaii, Puerto Rico, and Guam, including the prominent Herald Square flagship location in Midtown Manhattan, New York City. Macy\'s has conducted the annual Macy\'s Thanksgiving Day Parade in New York City since 1924 and has sponsored the city\'s annual Fourth of July fireworks display since 1976. Macy\'s Herald Square is one of the largest department stores in the world.