Maidenform

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Maidenform Brands is a manufacturer of women\'s underwear, founded in 1922 by three people: seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida\'s husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman\'s figure, hence the name Maidenform.

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