United Country Real Estate is a franchise-based real estate marketing company. The company provides leads, marketing programs, advanced training and technology solutions to affiliated realtors that pay a franchise fee. It operates more than 3,000 websites targeting local markets. The websites collectively obtain 2.9 million monthly unique visitors. The franchise system provides vast support in terms of marketing, technology and training. From a marketing standpoint, United Country publishes catalogs and listings, pays for advertising, develops marketing programs, creates brochures, postcards and email content, provides office space and computer systems and support.